Self-Service Mobile Application

Problem

There are other web and app-based marketplace platforms that allow users to sell pre-owned consumer electronics, but none of them provide the security of locking in a guaranteed price offer.

The ecoATM mobile application provides this guarantee, and makes it easier for users to sell their devices by providing real-time verification of their device identity so they can get a locked-in price offer and prep their phone for sale ahead of time, before selling it at a kiosk.

For this project I oversaw the interface redesign as part of the launch for the iOS version of the app.

My Role

UI/UX Design

User Research

PRODUCT MANAGEMENT

Platforms

MOBILE

App Audit

To fully understand the workflow and intricacies of the app in its then-current state, I performed a thorough audit where I tore down the experience from the perspective of a new user. No holds barred. For this audit, I provided my initial impressions of the experience as well as recommendations throughout.

Wireframing

After conducting initial research to empathize with the needs of the app’s users, I dove into the wireframe portion of the project to establish a framework of visual guides about what interface elements will exist on key screens.

User Flows

With the initial design concepts for the app’s main features in place, it was time to map out the customer journey. I created dozens of workflow diagrams that were used to communicate intended design when collaborating with Engineering and QA teams.

Solution

The final design provided a more intuitive, attractive, and usable product.

Design System

I established a set of usage standards for screen templates, typography, color, and visual treatment to manage design at scale.

Outcome

This self-service mobile application continues to perform well, and is a strong source of revenue for the company. The US version of the app served as the blueprint for international versions that were released in UK, Germany, and France.

Some metrics for the app’s performance in 2021 include:

Payout for Device Sales

0 mil

Units Sold

New User

0 k