Hey there,
I'm Arielle
Dworkin!


A curiousity-driven design leader,
experience strategist, product designer,
and lifelong learner. I really love what I do.



A bit about me

Using my passion for intuitive design, I strive to find innovative solutions that simplify complex problems, combining form and function to deliver best-in-class user experiences.

As an empathetic advocate for users, I take great care to ensure these solutions meet both customer needs and business goals.

"I use outside-the-box thinking and a data-driven approach to solve the true nature of users' problems."

What I'm good at...

Product Design

Design Strategy
Information Architecture
User Flows
Brand Identity
Prototyping
Journey Maps
Wireframing
Idea Generation

User Research

Field Studies
User Interviews
Competitor Analysis
A/B Testing
Focus Groups
Multivariate Testing
Persona Building
Prototype Testing
Card Sorting
Accessibility
Evaluation

Tools

Figma
InVision
Sketch
Adobe Creative Suite
Jira
Git
Omnigraffle

Over the last decade I’ve created human-centered customer experiences for a diverse group of brands spanning from early stage startups to Fortune 10 companies.